GS25 Launches Cola Flavor of "Sweet Mix Jelly," Which Sold 5 Million Units

Spin-off Product of Sweet Mix Jelly
Featuring the Most Popular "Cola Flavor" Among Six Varieties

GS Retail announced on July 3 that GS25, its convenience store chain, will launch "Jyeonunni Sweet Mix Jelly Cola Flavor."

GS25, a convenience store operated by GS Retail, has launched "Jyeonunni Sweet Mix Jelly Cola Flavor," which adds a new flavor "Lemon Cola Flavor" to the existing "Cola Flavor." Photo by GS Retail

This new product is a spin-off of "Jyeonunni Sweet Mix Jelly." It focuses on the "Cola Flavor," which has the highest customer demand among the existing six flavors.

GS25 planned this product to turn trendy items into steady sellers. To achieve this, the company analyzed various data, including Voice of Customer (VOC), customer preference surveys, and online reactions, and reflected the findings in the product launch.

Jyeonunni Sweet Mix Jelly Cola Flavor adds a new "Lemon Cola Flavor" to the existing "Cola Flavor." In addition, the product uses plant-based gelatin to reflect the vegan jelly trend.

Previously, on June 19, GS25 also released "Sweet Mix Jelly Minions," which features jellies and packaging in the shape of Minions. The product was renewed with "Pineapple," "Lemon," and "Apple" flavors, focusing on the popular "Pineapple Flavor" among the original six flavors. More than 60,000 units of this product were sold within ten days of its launch.

Lee Jinwoo, manager of the processed foods team at GS Retail, stated, "GS25 introduced Sweet Mix Jelly for the first time in Korea and has continued to launch various spin-off products, including 'Jyeonunni Sweet Mix Jelly' and 'Jyeonunni Sweet Mix Jelly Cola Flavor,' to create a long-running steady seller. We will continue to listen to our customers and take the lead in discovering hit products that are loved for a long time."