Baskin Robbins Selects LE SSERAFIM as New Brand Model

Activities Begin with July Flavor of the Month, "Aemangbing"

Baskin Robbins announced on the 27th that it has selected the girl group LE SSERAFIM as its new brand model.

The group's first official activity as brand models will begin with the launch of the new product "Aemangbing" on July 1. The July Flavor of the Month, "Aemangbing," is a new product inspired by the popular summer dessert apple mango bingsu. It features a refreshing mango sherbet and coconut condensed milk ice cream, combined with apple mango and mini pearls.

To mark the summer season, Baskin Robbins plans to sequentially unveil advertising photos and digital content featuring LE SSERAFIM, and to strengthen its connection with consumers through various activities.

A representative from Baskin Robbins said, "LE SSERAFIM is an icon that leads trends by confidently expressing their own style, and we expect them to effectively deliver the message Baskin Robbins wants to convey to the MZ generation."