Bittersweet Pepero... Lotte Wellfood Launches Matcha Desserts in Collaboration with Cheongsudang

Lotte Wellfood X Cheongsudang Collaboration
Introducing Binz, Almond Ball, and Pepero Matcha

Lotte Wellfood has released a limited-edition matcha-flavored product line in collaboration with Cheongsudang, a cafe renowned for its lush urban garden and matcha menu. The "Lotte Wellfood X Cheongsudang" collaboration features three products: "Binz," "Almond Ball," and "Pepero."

The new products are distinguished by their use of matcha made from Jeju green tea leaves, grown under warm sunlight for a soft yet deep flavor. "Binz Premier Matcha" is a dessert that combines a crispy chocolate biscuit with matcha, offering a rich and layered taste. The bittersweetness of the matcha and the sweetness of the chocolate biscuit create a harmonious bittersweet flavor.

"Almond Ball Matcha" features the combination of bittersweet matcha sweetness and whole roasted almonds. Whole California almonds are coated in matcha-flavored sweetness, delivering a refreshing matcha taste and the nuttiness of almonds that spreads throughout the mouth, making it hard to stop eating.

The lineup also includes "Pepero Matcha," which embodies the matcha-inspired sensibility of Cheongsudang. A crispy cacao biscuit is coated with rich matcha, highlighting its bittersweet charm. The sweet cacao biscuit and chocolate cookie chips enhance the matcha flavor, offering a balanced and harmonious blend of matcha and chocolate.

The packaging design also uses deep green tones to visually convey the freshness and depth of matcha, capturing the distinctive spatial feel of Cheongsudang. Design elements such as bamboo, lanterns, and traditional lattice patterns reminiscent of the Cheongsudang store are incorporated throughout the packaging, embodying a serene yet sophisticated aesthetic.