Combination of Play and Sports
Sequential Releases Planned
Lego Group announced on June 18 that it is launching its first collection in collaboration with Nike, officially kicking off its partnership activities.
As the first collaborative product with Nike, Lego Group will release the "Lego Nike Dunk x Lego Set" on July 1. This display model recreates Nike's iconic Dunk sneaker, which has a history of over 40 years, along with a rotating basketball and slogan.
To celebrate the launch of the new product, the official online Lego Store is holding a pre-order event for members of the free membership program "Lego Insiders" until June 30. Pre-ordered products will be shipped sequentially starting July 1, and from the official release date, the set will be available for purchase at official Lego Stores both online and offline.
The two companies plan to unveil additional collaborative Lego sets in September and will sequentially release Nike's footwear and apparel products through the fall.
Federico Beguer, Executive Vice President of New Business at Lego Group, said, "Play has a powerful ability to inspire children's creativity and imagination," adding, "Through our collaboration with Nike, we hope people will experience the new possibilities created when play and sports come together."
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