Three Major Delivery Platforms Excluded from Win-Win Growth Committee Performance Evaluation... Inaugural Pilot Assessment Falters

Win-Win Growth Committee to Conduct Only "SME Perception Survey"
Considering Results Announcement in September
"Need Ways to Incentivize Platform Companies to Participate"

The three major delivery platforms?Baemin, Coupang Eats, and Yogiyo?have decided not to participate in the Win-Win Growth Committee's performance evaluation, causing the launch of this year's inaugural "Delivery Platform Win-Win Growth Evaluation" to falter from the outset. While the committee plans to proceed with a perception survey among partner businesses and consider announcing the results, critics argue that this approach is insufficient to encourage voluntary efforts toward mutual growth from the delivery platforms.

According to industry sources on June 17, the three delivery platforms recently notified the Win-Win Growth Committee that they would not participate in the "corporate performance evaluation" pilot program. The corporate performance evaluation is a process in which the committee quantifies mutual growth efforts between large corporations and their partners based on performance data and supporting documents submitted by the companies. Each year, the committee conducts the "Win-Win Growth Evaluation" to assess large corporations’ efforts toward mutual growth. This evaluation consists of two main components: the "corporate performance evaluation" (30%) and the "SME perception survey" (70%). Because the corporate performance evaluation relies on materials provided by each company, the committee had earlier this year asked the three delivery platforms about their intent to participate and was waiting for their response and related documents.

With the delivery platforms opting out of the performance evaluation, the pilot win-win growth evaluation has been significantly scaled back from its original goals. The evaluation was designed to address the gap that delivery platforms are not currently subject to the Fair Trade Commission’s compliance assessments under existing law, but now even this self-assessment remains incomplete.

Each year, the committee calculates and publicly announces the "Win-Win Growth Index" (with five grades such as Excellent, Outstanding, Good, etc.) by combining the committee’s "Win-Win Growth Evaluation" (100 points) with the Fair Trade Commission’s "Fair Trade Agreement Compliance Evaluation" (100 points). However, unlike the large-scale retail, subcontracting, and agency sectors, there are no relevant laws specifying fair trade agreements for delivery platforms, so they are excluded from this grading system. To address this blind spot, the committee aimed to partially resolve the issue through its first self-evaluation this year.

The committee maintains that the originally planned "SME perception survey" will proceed as scheduled, with results to be considered for release around September. However, there are concerns that this alone will not be enough to encourage self-driven efforts from the delivery platforms. A representative from the "Association for Fair Platforms" (Gongplehyeop) commented, "If the corporate performance evaluation, which is based on objective documentation, is omitted, it is questionable whether companies will have any incentive to pursue mutual growth. There needs to be a way to encourage delivery platforms to participate voluntarily in the evaluation, but proceeding as is, without such considerations, seems to be just for show."

A committee official stated, "We are considering making the results of the SME perception survey public to encourage the platforms to make greater efforts toward mutual growth," and added, "Since the evaluation of the Win-Win Growth Index will not be possible without the enactment of the currently discussed Online Platform Act, we will do our utmost within the methods available to the committee."