Noroo Paint Holds "Noroo Brand Day" at Jamsil Baseball Stadium

Strengthening Communication with Consumers on the 80th Anniversary
"We Will Continue to Illustrate the Value of Color with Many People"

Noroo Paint announced on the 16th that it held "Noroo Brand Day" during the Doosan Bears home game at Jamsil Baseball Stadium in Seoul on the 14th.

This event was organized to mark the company's 80th anniversary, with the aim of strengthening communication with key partners as well as general consumers, and to further promote the brand's philosophy. Large banners and advertisements commemorating Noroo Paint's 80th anniversary were installed throughout the stadium on this day.

Promotional material for Noroo Paint's 80th anniversary installed inside Jamsil Baseball Stadium, Songpa-gu, Seoul on the 14th. Noroo Paint

Noroo Paint specially invited around 200 representatives and family members of mobility specialty dealers to the stadium. The invited guests were provided with cheering kits and chicken sets, offering a special viewing experience for the whole family to enjoy.

The ceremonial first pitch was thrown by television personality Jung Junha, who previously collaborated with Noroo Paint on a mural campaign, while the first batter was Kim Sangho, CEO of Ilgwang, a mobility specialty dealer.

During cleaning time, an on-site quiz event was held featuring questions about Noroo Paint's identity, colors, and baseball-related brain teasers. Winners received small gifts and brand souvenirs.

A Noroo Paint representative stated, "This Brand Day was planned as an on-site campaign for Noroo Paint, celebrating its 80th anniversary, to directly engage with customers, partners, and consumers and to share the value of our brand," adding, "We will continue to promote the value of color with more people, based on our people-centered philosophy."