Musinsa Targets 3 Trillion Won in Transactions by 2030... CEO Junmo Park Says "Considering Domestic and Overseas IPO"

Musinsa 'Global Partners Day'
Junmo Park: "We Are Steadily Preparing for IPO"
"We Will Support K-Fashion's Global Expansion... Actively Investing in Logistics Infrastructure"

"We aim to become the number one growth partner for K-fashion brands, targeting 3 trillion won in global transaction volume by 2030."

Junmo Park, CEO of Musinsa, stated this at the media briefing for the '2025 Musinsa Global Partners Day' event held on June 10 at Dongdaemun Design Plaza (DDP) in Seoul. He said, "Now is the optimal time for Korean brands to expand overseas, as K-fashion is receiving global attention."

The Global Partners Day event introduced Musinsa's global expansion strategy and shared support policies for partner K-fashion brands. Musinsa announced plans to provide 'one-stop' support for domestic fashion brands entering overseas markets, covering marketing, logistics, and more. This was the first time CEO Park appeared at an official event since joining Musinsa in 2021.

On the 10th, at the Global Partners Day media briefing held at Dongdaemun Design Plaza (DDP), Junmo Park, CEO of Musinsa, is presenting Musinsa's global expansion strategy. Photo by Musinsa

Since launching its global store in 2022, Musinsa has supported the overseas expansion of around 2,000 Korean brands across 13 countries, including Japan, the United States, Singapore, and Australia. Recently, Musinsa has been gauging local customer responses through its online global store and is now moving forward with full-scale offline expansion.

Musinsa plans to accelerate its global expansion, starting with Japan and China, followed by Singapore and Thailand. CEO Park said, "In the fourth quarter of this year, we will open two offline stores in Shanghai, China. Early next year, we plan to open two to three stores in Tokyo, Osaka, and Nagoya, Japan." He added, "In the short term, our main focus is on Japan and China. We are continuously testing other countries, including the United States."

He further stated, "In 2026, we will expand our online and offline channels to Singapore, Thailand, and the Middle East. By 2030, we aim to open offline stores in the United States, Canada, Australia, Indonesia, and Malaysia."

On this day, CEO Park emphasized that Musinsa can handle the entire global logistics process for partner brands considering overseas expansion through the 'Musinsa Fulfillment Service (MFS).' When a partner brand stores inventory at Musinsa's logistics center in Korea, Musinsa provides end-to-end fulfillment services for both domestic and international customer orders.

In particular, Musinsa is launching an advanced logistics deployment service targeting the Japanese market. CEO Park explained, "Currently, when an overseas order is placed, it takes about a week for delivery from Korea to Japan. With advanced logistics deployment, we can ship products from local inventory within one to two days, making customs, shipping fees, and returns processing much easier." In fact, Martine Kim, which uses the advanced logistics deployment service in Japan, saw its average daily transaction volume increase by 75% compared to before using the service.

To support this, Musinsa plans to actively invest in logistics infrastructure, centering on its subsidiary 'Musinsa Logistics.' CEO Park said, "Building logistics infrastructure for delivery will require significant investment. Basically, we will internalize logistics with Musinsa Logistics as the core, but if local partners have strong logistics capabilities, we will actively consider collaborating with them."

Musinsa is also actively considering going public to raise funds. CEO Park stated, "We are steadily preparing for an initial public offering (IPO) according to our plan. We see an IPO as one of the key investment methods for global expansion." He added, "We plan to review this more closely soon, including selecting underwriters." Regarding the possibility of listing on an overseas exchange, he said, "Nothing has been decided yet," but added, "There are many interested investors overseas, so we are considering both domestic and international listings."

CEO Park asserted that the deficits of Musinsa's subsidiaries last year will be eliminated starting this year. He said, "Internally, we have 11 subsidiaries, and none of them will be in deficit this year." He also mentioned, "Our resale platform subsidiary, Soldout, is undergoing internal integration, including mergers."

Starting in August, Musinsa plans to provide a system linking domestic and global store entries for partner brands. The number of brands in the global store, currently around 2,000, is expected to increase to over 8,000 after August. Musinsa will also integrate domestic and global apps to provide search, recommendation, ranking, and content services to overseas customers.