Musinsa and 29CM Introduce VVIP Tier to Enhance Benefits for Top Customers

Additional Musinsa Money Rewards and Offline Store History Reflected

Musinsa announced on June 2 that it will introduce a revamped membership tier system for Musinsa Store and 29CM starting July 1.

Musinsa is adding a new Level 9 (Black Diamond) tier, equivalent to VVIP status, to its membership program, which previously topped out at Level 8 (Diamond). Members who accumulate over 100 million points can achieve Level 9 status and receive benefits including: a 4% tier discount, up to 8% additional tier points, a 9% product coupon, and a 5% cart coupon applicable to multiple products.

The criteria for determining membership tiers will now include a variety of factors in addition to purchase history from the past three years. Offline shopping history, such as purchases made at Musinsa Store select shops and Musinsa Standard offline stores, will also be included in the tier calculation. Musinsa Standard offline stores will introduce a "point pre-discount" system, allowing members to use their accumulated points for immediate discounts.

To mark the membership program update, Musinsa will issue a monthly cart coupon with a maximum 5% discount rate to members in Levels 3 to 9 as a new benefit. Unlike existing tier coupons, which apply only to individual products, the cart coupon can be applied at the same discount rate to multiple products at once. Musinsa also plans to diversify the discount elements in the monthly coupon packs, which are distributed differently by membership tier, so they can be flexibly managed according to each promotion.

Musinsa will also launch its first prepaid recharge service, "Musinsa Money," alongside the membership system overhaul. Additional benefits will be provided for using this service. Depending on the member’s tier in Musinsa and 29CM, members will receive a basic Musinsa Money accumulation rate of 1% to 3%, with additional promotional points on top.

As the number of customers interested in women’s fashion and lifestyle grows, 29CM will expand its membership tiers from the existing four levels to seven. The newly established tiers are Diver (Level 5), Lover (Level 6), and Igufamily (Level 7), all of which correspond to VIP status. The tier mileage accumulation rate, which was previously a flat 1% for all members regardless of level, will now vary by level. When combining tier accumulation, basic Musinsa Money accumulation, and Musinsa Money promotional accumulation, the rate can reach up to 5%.

To ensure the stable operation of the revamped membership system, Musinsa has also prepared support measures for members. From July, following the implementation of the new membership system, members expected to experience a tier downgrade will be granted a three-month grace period, allowing them to maintain their current level until the end of September 2025. If a member meets the conditions for a tier upgrade, the change will be applied the following month.

In the second half of the year, Musinsa and 29CM will introduce a new monthly "Tier Boost" program, allowing members to increase their tier calculation amount by completing assigned missions. Musinsa plans to continue regular updates to the membership program in the future to provide customers with positive experiences as the business expands.

A Musinsa representative stated, "As our business expands beyond online to offline, we are introducing a new membership system to provide greater benefits to customers who use Musinsa services more frequently. We are also implementing new policies such as additional Musinsa Money accumulation and reflecting offline activity in membership tiers, which have not been offered before. We will continue to regularly update the membership system to improve customer experience."