"Meal Box Packed with Taste and Nutrition"... Daesang Cheongjeongwon's 'Grainbow'

Low-Sugar Meal Box with Brown Rice, Lentils, and Vegetables
1 Million Units Sold in 6 Months Since Launch
3-Minute Microwave Cooking and Eco-Friendly Bio Container Applied

Daesang Cheongjeongwon's 'Grainbow' is a low-sugar meal box product based on whole grains, designed to deliver both taste and nutrition in a single meal. First introduced in September 2023, the product name is a combination of 'Grain' and 'Rainbow.' It features a harmonious blend of various grains such as brown rice, oats, and lentils, along with ingredients like meat, vegetables, and seafood. This balance has resonated with consumers seeking convenient yet healthy meal options.

Daesang Cheongjeongwon's 'Grainbow'
Photo by Daesang Cheongjeongwon

Since its launch, 'Grainbow' has maintained steady popularity, with cumulative sales reaching approximately 1 million units by March 2024. The product's success is attributed to its alignment with recent food consumption trends such as 'Healthy Pleasure'?which emphasizes both health and enjoyment?veganism, and anti-aging, as well as its ability to cater to a wide range of tastes.

Cheongjeongwon is introducing four new container-type Grainbow products that maximize not only taste and health but also convenience. As these are in container form, there is no need to transfer the contents to a separate dish; simply heat the product in a microwave for 3 minutes and 30 seconds to enjoy a quick and healthy meal. The compact size also makes storage easy. In addition, the containers are made with 30% eco-friendly bio-materials, reflecting consideration for the environment.

The improved nutritional design is also noteworthy. Each 100g serving contains only 1g of sugar, and sodium content has been significantly reduced. On the other hand, protein has been increased to 9.7g per bowl?the equivalent of three boiled egg whites?providing essential nutrition with less burden. Five types of grains?brown rice, black rice, barley, oats, and lentils?are cooked at high temperature and pressure to achieve a soft texture. Furthermore, five vegetables that are not easy to include in daily meals?cauliflower, carrot, kale, corn, and red bell pepper?are all included in one bowl.

The product also adds an element of fun by offering a variety of toppings on multigrain rice made with ten ingredients. There are four types in total, depending on the topping: Egg & Veggie, Olive & Chickpea, Tuna & Crab, and Bacon & Jalapeno. 'Egg & Veggie' features five grains and an abundance of vegetables topped with a half-cooked fried egg, delivering a rich and mild flavor. 'Olive & Chickpea' combines flavorful olives with mildly sweet chickpeas for a smooth taste experience.