Lotte Outlet Offers Prizes Worth 30 Million Won, Including Signiel Accommodation Vouchers and Lotte Giants Home Game Tickets
'Citizen Garden Festival' Held in Collaboration with Busan Cultural Center
Featuring a Family Musical and a Performance by the Busan City Choir
Lotte Mall Dongbusan will host its largest sale event of the first half of the year, 'Sur-Price Week,' from May 30 to June 8, offering customers a wealth of shopping benefits and unique cultural experiences.
This 'Sur-Price Week' is a large-scale event held across all stores, with more than 400 brands participating in categories such as fashion, kids, sports, and golf. Customers can enjoy up to an additional 30% discount, and special sales on popular items from each brand will take place simultaneously.
In particular, key brand promotions are scheduled to attract shoppers' attention, including the 'Uniqlo Thank You Festival' (May 30 - June 5), 'New Balance Kids & Nike Kids Super Week' (May 30 - June 8), and the 'AK Golf Equipment Expo' (May 23 - June 8).
There will also be pop-up events and gift promotions that customers can enjoy alongside shopping. From June 6 to June 8, a pop-up event called 'Mystery Wardrobe' will be held at The Square on the first floor, featuring fashion brand Handsome. The event will recommend the perfect outfit concept for each TPO (Time, Place, Occasion) and offer lucky boxes.
Additionally, from May 30 to June 3, customers who make purchases of 500,000 or 1,000,000 won or more with a Lotte Card will receive Lotte gift certificates worth 15,000 or 30,000 won, respectively. Until June 8, customers who make purchases of 100,000 or 200,000 won with a Lotte Members Card will receive Lotte gift certificates worth 10,000 or 20,000 won, respectively, as part of the gift promotion.
There will also be a prize event for 200 participants, partnership promotions, cultural performances, and children's experience programs. These customer-participation contents will create a diverse, hands-on shopping festival that all generations can enjoy together.
During the event period, a 'record-breaking prize event' worth a total of 30 million won will be held for customers who make purchases. Prizes will be given to 200 customers, including accommodation vouchers for Signiel and Lotte Hotels, Avenue L seats for Lotte Giants home games, and more. To participate, customers can select their desired prize on the event page within the Lotte Department Store application, make a purchase at Lotte Mall Dongbusan, and accumulate L.Points, which will automatically enter them into the event.
The winners will be announced on June 30 via the Lotte Department Store application. There is also a partnership promotion with Samsung Fire & Marine Insurance. During the event, customers who newly subscribe to the Samsung Fire & Marine Insurance Car Care service via the Lotte Department Store application will receive a coupon for a precision vehicle inspection at any of the more than 400 Anycar Land locations nationwide for just 100 won.
In addition, at 4 p.m. on May 31, the 'Citizen Garden Festival' will be held in collaboration with the Busan Cultural Center. At The Square Plaza on the first floor, a family musical 'Cinderella' and a sophisticated, delicate harmony performance by the Busan City Choir will be presented.
On the same day, from 2 p.m. to 5 p.m., an experience event will be held in front of The Square for families with children. Customers who add the Lotte Mall Dongbusan KakaoTalk channel will be able to rent a crayon set, which includes crayons, a drawing board easel, and drawing paper, free of charge.
Yoon Hyungjin, Store Manager of Lotte Mall Dongbusan, said, "We aim to provide customers with an unforgettable experience through integrated experiential marketing that combines shopping, culture, and relaxation," adding, "Sur-Price Week will become a signature summer event that both local residents and tourists can enjoy."
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