"What Color Matches My Perfume?"... Samhwa Paint Successfully Concludes Color Class

Selecting Colors to Match Perfume Creations
Second Class Scheduled for Next Month
"Expanding Emotion-Based Experiential Classes"

Samhwa Paint Industrial announced on the 27th that it held a sensory experiential class, 'Enjoy Color One-Day Class,' at its headquarters in Jongno-gu, Seoul, on the 21st.

The 'Enjoy Color One-Day Class' is an emotion-based color program that Samhwa Paint has been running since last year. It is a one-day experiential education program that combines color lectures with hands-on activities.

Samhwa Paint Industrial held an experiential color class, 'Enjoy Color,' on the 21st. Samhwa Paint Industrial

This year, under the concept of 'A Day Immersed in Fragrance and Color,' participants created their own perfumes and selected colors that matched the scents. After Samhwa Paint introduced participants to the synesthetic theories and examples of color, as well as associations with color and color adjectives, participants had time to understand color and encounter colors in everyday life.

Samhwa Paint will hold a second color class on June 20. The company also plans to continue offering one-day experiential education programs that combine various topics with color in the future.

Lee Sanghee, head of the Samhwa Paint Color Design Center, said, "By connecting the different sensory elements of color and fragrance, we were able to demonstrate the brand's expertise in color and its potential to expand as a lifestyle content. We will continue to create diverse points of contact where consumers and color can meet through emotion-based experiential content."