Luvero: Golf Wear Created by Professional Players

A portmanteau of Luxury, Green, and Pro
Golfers directly participate in design and content creation
Various marketing initiatives this year, official sales planned for next year

The premium golf wear brand Luvero has officially launched.

Luvero is a portmanteau of "Luxury," "Vert," and "Pro." Professional golfers actively competing on the field, such as Son Yeonjeong and Kang Sueun, have directly participated in the design and content creation. Luvero positions itself as a new-concept golf culture brand. Yang Youngkyu, the CEO, stated, "We plan to evolve Luvero into a 'playground-like platform' where professional golfers can fully showcase their hidden talents."

The premium golf wear brand Luvero, featuring professional golfers, has officially launched. Luvero

The brand's operation method is unique. Professional golfers are involved not only as fitting models, but also in product planning and SNS content creation, participating in all aspects. As an online-exclusive brand, Luvero integrates digital-based distribution, content, and fan participation campaigns.

The brand is implementing bold sponsorship and discount programs for both professionals and amateurs. The number of sponsored professional golfers will be expanded to 50 within this year. Participating athletes will receive not only apparel support but also 20% of profits as sponsorship funds. In addition, all products will be offered at a 50% discount not only to registered KLPGA professional golfers, but also to amateur athletes registered with the Korea Golf Association.

Luvero brings its brand philosophy to life through field-oriented promotions. Recently, all participants in the Dasan Beache Jump (third division) Tour received sun hats, and participants in the KLPGA Amateur Championship were given sun visors. This year, the brand will focus on supporting KLPGA players, providing gifts to participants in the KLPGA Tour, Dream (second division) Tour, Jump Tour, Champions (senior) Tour, and amateur championships. Starting in 2026, based on accumulated field experience and feedback, Luvero will officially sell its products to golf fans.