Uses the Same Grade of Leather as the Original Campoleder
Optimized Size for Practical Living Spaces
"Strengthening Product Strategy to Meet Lifestyle Changes"
Shinsegae Casa announced on May 21 that its Casamia brand has launched the 'Campoleder Petit', strengthening the online-exclusive lineup of the 'Campo' series.
Casamia has continued to expand its Campo lineup, including products such as 'Campo Slim' and 'Campo Mini', which are designed to be used in compact spaces. This expansion is in response to the increasing number of one- to two-person households and the trend toward smaller living spaces, particularly through online channels.
The Campoleder Petit is a strategic model developed to fit this trend, maintaining the premium materials and refined design of the original 'Campoleder' while offering an optimized size for practical use. It is one span smaller than the original 'Campoleder', making it easy to place in apartments of around 66 square meters or in spaces for one or two people.
The same highest-grade full-grain natural cowhide used in the original Campoleder sofa is applied, finished with semi-aniline processing to highlight the natural grain of the leather. This provides the soft touch, natural surface, and excellent durability unique to genuine leather.
To celebrate the launch of Campoleder Petit, Shinsegae Casa is holding an event on the online shopping platform 'Good.com' until May 25. During the event period, all Campoleder Petit products will be sold at a 20% discount, and 5% of the purchase amount will be paid back as Good Points. Customers who write a photo review will also receive a Shinsegae gift certificate.
A Shinsegae Casa representative stated, "Campoleder Petit was designed to maintain the essence of seating comfort and design, while flexibly adapting to users' preferences and space structures." The representative added, "Through our core brands such as Casamia and Materasso, Shinsegae Casa is strengthening its product strategy to meet changes in living spaces and customer lifestyles."
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