[Click e-Stock] "SiliconTwo Expected to Sustain Growth in Europe"

On May 20, Samsung Securities predicted that SiliconTwo's sales in Europe and the Middle East would continue to increase.

Lee Gayoung, a researcher at Samsung Securities, stated, "According to the consolidated data released by SiliconTwo, the proportion of sales from Europe and the Middle East was 46%." She explained, "Europe and the Middle East are more fragmented markets compared to the United States, so from the perspective of brands, the importance of each European country is much smaller than that of the United States." She added, "In terms of market entry priorities, going through SiliconTwo is overwhelmingly efficient," and "There is also little possibility that the entry of distribution giants will intensify supply price competition."

She analyzed, "The sustainability of K-beauty depends more on supply than demand," and "As long as stable supply volumes are maintained, K-beauty's growth in Western markets will also continue."