Nongshim Holds Town Hall Meeting... "Overseas Sales to Expand to 61%"

Sharing Future Vision and Strategies with Employees
Participation from Employees Worldwide, Including Overseas Subsidiaries

"Let us create a younger and more innovative corporate culture through open communication, and together, write a new chapter in the global history of Nongshim."

Byunghak Lee, CEO of Nongshim, emphasized the importance of global advancement through company-wide communication as he spoke at the recent 'town hall meeting' held at the Atrium of the Seoul headquarters.

Sangyul Shin, Executive Director of Nongshim (from right), Cheongyong Hwang, Vice President, Byunghak Lee, CEO, and Yongchul Jo, Vice President, participated in the town hall meeting held at the headquarters on the 16th. Photo by Nongshim

This town hall meeting was organized to allow Nongshim’s management and employees to share the company’s future vision and strategies, and to strengthen the culture of communication within the organization. About 100 employees from the headquarters attended in person, while employees from domestic and overseas business sites and international subsidiaries participated via live online broadcast.

During the event, following presentations on the current state of management and future plans, the CEO answered both pre-submitted and live questions from employees. CEO Lee stated, "Although Nongshim has entered over 100 countries, our market dominance varies by country," and added, "To ensure that every country we enter can grow into a core market, we need innovation across global marketing, systems, and overall corporate culture."

Prior to the event, Nongshim held internal activities at the 'Nongshim Campus' space, including food trucks, a character photo zone, and an OX quiz, to boost employee engagement and participation.

This year, Nongshim has adopted 'Global Change & Challenge' as its management guideline, aiming to double its sales and operating profit margin by 2030 and to increase the proportion of overseas sales to 61%. To achieve this, the company plans to pursue both global market expansion and improvements in domestic profitability.