GrainOn Promotes Korean Enzyme Products at Tokyo KCON... Receives Multiple B2B Store Entry Offers in Japan

Korea's ancient grain specialty brand GrainOn participated in "KCON JAPAN 2025," held in Tokyo, Japan from May 10 to May 12, and received an enthusiastic response from local attendees.

At the KCON venue, GrainOn set up a booth to showcase a variety of inner beauty products, focusing on its flagship items, Lecellante Faro Enzyme and Gold Kamut Enzyme. During the event, the booth was estimated to have attracted an average of about 3,000 visitors per day, with approximately 2,500 of them participating in the roulette event.

The event offered attendees a chance to spin the roulette if they followed the official Qoo10 shop and at least two of GrainOn's social media accounts, such as Instagram or LINE. Prizes included product samples and coupons.

Many visitors returned to the booth after trying the products on the first day. Some commented, "After trying it, I definitely feel lighter," and expressed their intention to purchase the products during the next major discount event (Megawari).

In particular, the company's participation in this KCON has been credited with significantly raising awareness of Korean enzyme products in Japan. As "inner beauty" emerges as a major consumer trend in Japan, GrainOn's enzyme products are attracting attention among younger generations who value healthy beauty.

Meanwhile, on May 8, GrainOn also participated in a KCON-linked B2B business matching program, holding meetings with a total of 12 Japanese distributors and buyers. These companies showed strong interest in GrainOn's enzyme products and expressed their desire to stock them in offline stores such as drugstores and beauty shops in Japan.

A GrainOn representative stated, "Through our participation in KCON, we were able to confirm the high level of interest from both Japanese consumers and buyers," adding, "We plan to accelerate our efforts to target the Japanese market as a leading K-inner beauty brand."