Samhwa Paints Sponsors Seoul Museum of Art Exhibitions... "Sustainable Exhibition Environment"

Support for Aisaenggak and Ailux Series

Samhwa Paints Industrial announced on May 7 that, together with SEMAin, the Seoul Museum of Art Sponsorship Association, it had supported the exhibitions 'Talking Heads' and 'Falling Snow'.

This sponsorship was carried out to provide all local community residents with easier access to culture and the arts, and to expand cultural contribution activities by creating a sustainable exhibition environment.

Exhibition hall of 'Falling Snow' at Bukseoul Museum of Art sponsored by Samhwa Paints Industrial. Photo by Samhwa Paints Industrial

Samhwa Paints' premium water-based paints, the Aisaenggak and Ailux series, were used in both exhibitions. By utilizing Aisaenggak and Ailux paints, Samhwa Paints created an exhibition environment that actively facilitates interaction between visitors and the artworks.

'Talking Heads', held at the Seosomun Main Branch of the Seoul Museum of Art, is a large-scale project featuring more than 20 participants, including domestic and international artists, choreographers, and researchers. 'Falling Snow', taking place at the Bukseoul Museum of Art, features eight artists and presents a new language for 'vision' and 'image' as they relate to painting.

Lee Sanghee, head of the Color Design Center at Samhwa Paints, stated, "We will continue our efforts to create a sustainable exhibition environment and support the cultural and artistic ecosystem."