OB Beer Cass Tops Home Market in Q1 with 48% Share

OB Beer Achieves 60.1% Home Market Share in Q1
Accelerates Peak Season Marketing Following March Product Package Renewal

OB Beer's flagship brand, Cass Fresh, maintained its position as the top-selling beer in the domestic home beer market in the first quarter of this year, recording a market share of 48% based on sales volume. This figure represents a 4.3 percentage point increase compared to the same period last year, when the share was 43.7%.

On May 2, OB Beer stated, "Cass continued its upward trend in the first quarter of this year, following its number one position last year with an annual market share of 46.2%. For OB Beer as a whole, we recorded a 60.1% share in the home market in the first quarter, securing the top spot among manufacturers." The company is being evaluated as solidifying its market dominance, buoyed by Cass's strong performance.

Cass is also accelerating its brand activities. In January, it launched a new campaign titled "Freshen Everyone's Mind!" and in March, it completely renewed its Visual Brand Identity (VBI) to reflect "freshness" and "innovation."

Last month, the Cass World popup store held in Seongsu-dong, Seoul, attracted approximately 17,000 visitors over a 10-day period. Starting this month, the brand plans to expand consumer engagement and accelerate brand experience enhancement through large-scale cultural and sports events such as the "2025 Seoul Jazz Festival" and the "Gangneung Gyeongpo Trail Run."