"Leading Carbon Reduction with AI and Blockchain" [Paek Jongmin's Shockwave]

Jesia Platform Takes on the Challenge of Linking Carbon Reduction with Finance

As Environmental, Social, and Governance (ESG) management becomes a global standard, the importance of technologies that objectively measure and verify companies' carbon reduction efforts is growing. In South Korea, various technological approaches are being pursued to achieve the 2050 carbon neutrality goal. Companies that are developing solutions by combining blockchain, artificial intelligence (AI), and Internet of Things (IoT) technologies are drawing particular attention.

Photo by ChatGPT

Technologies for reducing carbon emissions, such as Carbon Capture and Storage (CCS) and Carbon Capture and Utilization (CCU), are continuously advancing. However, it is equally important to accurately measure the amount of carbon reduced. The biggest challenge in evaluating ESG management, especially regarding the reliability of carbon reduction and technical solutions, lies in the credibility of the data. Carbon emissions data reported by companies themselves are difficult to verify, and there is always the risk of "greenwashing." Jesia Platform has emerged to address these issues, presenting an approach that combines AI and blockchain technologies.

Kim Bitna, CEO of Jesia Platform, explained, "The key point of Jesia Workflow is the 'standardization of carbon offset methods using AI.'" She added, "We have created a system that connects everything related to climate and the environment, such as carbon capture, to an AI system, generates an intermediate measurement unit for carbon emissions, and integrates it with blockchain technology to commercialize it as a single trading system."

The core technology and solution of Jesia Platform is Climo AI, a precise carbon emission verification system. Climo AI combines a physics-based model of chemical combustion reactions with machine learning to provide highly accurate carbon emission predictions. The system enables AI agents to analyze data in real time based on information collected by IoT sensors, quickly reflecting and processing various variables. This allows for much more accurate carbon emission data than traditional estimation-based methods.

The collected information is stored safely and transparently. Jesia Platform has established a foundation for the voluntary carbon credit market: the Jesia Mainnet. CEO Kim stated, "We can enhance the reliability and efficiency of carbon credit data and transparently monitor the entire process from the creation to the retirement of carbon credits."

According to Jesia, the mainnet consists of three chains: carbon emission, offset, and neutrality. Through data decentralization, the platform can significantly reduce the issues of "double counting" and "double dipping," which are major problems in the voluntary carbon credit market.

This provides a foundation for certification bodies to issue carbon emission and offset credits transparently and accurately, enabling transparent and traceable transactions.

Jesia Platform is partnering with various companies and applying its technology in real industrial settings. In March, the company signed a strategic memorandum of understanding (MOU) with Mifood Robot, an AI robotics specialist, to achieve carbon neutrality. The two parties plan to jointly develop carbon emission reduction solutions for industrial sites and establish a transparent ESG data management system. They will build a blockchain-based content management system (CMS) dashboard to visualize and manage carbon emission data in real time.

Jesia Platform also aims to provide an innovative financial model that links companies' carbon reduction activities to economic value. When companies and individuals record carbon reduction data on the Net Zero Chain, the reductions are verified and carbon credits are automatically issued. These carbon credits are managed through the Net Zero Wallet and can be traded directly or linked to ESG financial products.

Jesia Platform has enhanced its credibility by registering with "EIP-7911." EIP-7911 is a proposal to dramatically improve the scalability of the Ethereum network. This technology enables efficient verification of complex calculations and can prove the validity of transactions without disclosing sensitive information, which is expected to improve Ethereum's processing speed and energy efficiency.

Currently, EIP-7911 is undergoing stress testing, interoperability testing between clients, and integration of new features on the developer network (Devnet). With the resolution of Ethereum mainnet scalability issues, it is expected that more transactions can be processed quickly and securely.

Registering an EIP means that developers and communities worldwide can publicly review and participate in improving the technology. This process verifies the reliability, transparency, and scalability of the technology. It signifies not just the existence of the technology, but that it is structured and open enough to contribute to the ecosystem.

The company expects that, with the registration of EIP-7911, Jesia's carbon verification and ESG automation framework will be able to interoperate in a standardized manner with various Ethereum-compatible projects (such as DApps, wallets, and marketplaces) in the future.

CEO Kim Bitna explained, "Jesia Platform's registration of EIP-7911 is a formal proposal of blockchain-based carbon reduction and ESG data verification technology to the Ethereum ecosystem, carrying significant technical and symbolic meaning."