Hwahae Drives Growth of K-Beauty Indie Brands at 'Beauty Awards'

Up to 165% Sales Growth Recorded Among Brands Using the Hwahae Award Emblem

Birdview, the operator of the beauty platform Hwahae, announced on the 18th that an analysis of sales from brands using the 'Hwahae Award Emblem' in their marketing showed that 72% of all brands recorded an average sales growth rate of 105%.

The Hwahae Award Emblem is a certification mark given to products awarded the 'Hwahae Award,' selected twice a year based on over 9 million real user reviews and rating data.

Birdview released the results of an analysis on the sales of brands that utilized the 'Hwahae Award Emblem' in their marketing. Birdview

To quantitatively measure the marketing effect of the Hwahae Award Emblem, Hwahae analyzed the sales trends of 225 brands that utilized the emblem from 2018 to 2023. Notably, among emerging brands with annual sales under 5 billion KRW, 78% experienced sales growth, with an average growth rate of 165%.

Among brands with sales under 10 billion KRW, 78% succeeded in increasing sales, recording an average growth rate of 160%. Brands with sales under 30 billion KRW saw 79% growth, with an average growth rate of 132%.

Kim Kyung-il, CEO of Birdview, stated, "We will continue to faithfully serve as a bridge connecting brands and consumers and strive to foster a healthy K-beauty ecosystem."