Pulmuone's 'I'm Real 100 Concentrate' Surpasses 1 Million Units Sold in Three Months

Surpassing 1 Million Units Sold in Just Three Months Since Its Launch in January

Pulmuone Foods announced on the 16th that its premium fresh fruit juice brand 'I'm Real' room temperature fruit and vegetable beverage 'I'm Real 100 Concentrated' has successfully established itself in the room temperature fruit and vegetable beverage market by surpassing cumulative sales of 1 million units within three months of its launch.

'I'm Real 100 Concentrated' is a product launched in early January, focusing on the continuously increasing consumer demand for small-sized bundles and room temperature products. It is the first room temperature fruit and vegetable beverage introduced under Pulmuone's 'I'm Real' brand, made with carefully selected fruits to preserve the rich original taste of the raw ingredients in a highly concentrated fruit and vegetable juice product.

'I'm Real 100 Concentrated Tomato' contains 263% reconstituted juice, and 'I'm Real 100 Concentrated Blueberry' contains 156% reconstituted juice, making them highly concentrated products. Pulmuone plans to strengthen its lineup by introducing new flavors based on the 'I'm Real 100' brand's principle of 100% reconstituted juice.

A Pulmuone Foods representative stated, "Since its launch, I'm Real 100 Concentrated has gained popularity among consumers in their 30s and 40s, based on the high trust in the I'm Real brand, achieving cumulative sales of 1 million units in a short period." They added, "We will continue to expand the brand lineup and enhance consumer satisfaction by introducing various new products that allow consumers to conveniently and deliciously enjoy healthy raw materials in a concentrated form."