Nexon 'Blue Archive' Signs MOU with Red Cross... 'Rescue Knights' Postcards for Blood Donation

Nexon announced on the 14th that it has signed a social contribution memorandum of understanding (MOU) with the Korean Red Cross, utilizing the intellectual property (IP) of its subculture game 'Blue Archive.'

Through this collaboration, they plan to deliver messages using game content in various public interest areas such as encouraging blood donation and to jointly conduct online and offline campaigns. The two organizations aim to provide users with opportunities to naturally participate in public welfare activities in their daily lives through campaigns linked to characters from the Blue Archive universe.

As a preliminary campaign, starting from the 21st, the first 5,000 people who complete blood donation and apply for the event on the official website of the Korean Red Cross Blood Management Headquarters will receive a postcard featuring an illustration of the 'Relief Knights' and a thank-you message. During the same period, an event will be held on the Korean Red Cross Instagram channel, offering various rewards at different stages for followers.

Kim Cheolsu, President of the Korean Red Cross (left), and Park Jungmoo, Executive Vice President of Nexon (right), are taking a commemorative photo after signing a Memorandum of Understanding (MOU) to promote a culture of sharing. Nexon

Jungmoo Park, Vice President of Nexon’s Business Division, said, "It is very meaningful to start this significant project that conveys the value of sharing together with the teachers (Blue Archive users)."

Cheolsu Kim, Chairman of the Korean Red Cross, stated, "This agreement will be a great opportunity to promote the value of blood donation and sharing in a new way."