LG Electronics Collaborates with World-Renowned Musician will.i.am
Integrating AI into Audio... "Delivering a Distinctive Experience"
LG Electronics has unveiled a new product from its wireless audio brand 'LG xboom,' created in collaboration with world-renowned musician will.i.am. The company aims to offer customers an innovative audio experience through not only enhanced sound but also artificial intelligence (AI) technology.
On the 7th, LG Electronics held the 'LG xboom Brand Day' at Ground220 in Yeongdeungpo-gu, Seoul, where will.i.am, Lee Jung-seok, Head of Audio Business (Executive Vice President), and Oh Seung-jin, Head of MS Marketing (Senior Vice President), among others, attended to introduce LG Electronics' audio business strategy and the new xboom products, the company announced on the 8th.
On the afternoon of the 7th, at Ground220 in Yeongdeungpo-gu, Seoul, Lee Jeong-seok, Executive Vice President in charge of the Audio Business at LG Electronics' MS Business Division, Will.i.am, and Oh Seung-jin, Senior Vice President in charge of MS Marketing at LG Electronics Korea Sales Division, are having a conversation during the LG XBOOM Brand Day event. LG Electronics
To target the global audio market, LG Electronics plans to differentiate its audio product lineup by lifestyle categories such as portable, wearable, and home audio. In particular, in the portable and wearable audio markets, the company intends to strengthen the LG xboom brand based on three key strategies: establishing a unique sound identity, design differentiation, and enhancing brand competitiveness.
will.i.am took on the role of 'Experiential Architect,' elevating collaboration across product design, sound, and marketing. He explained, "I tried to break the existing mold and imagine what a speaker should look like and what kind of experience it should provide."
Going forward, will.i.am plans to integrate his AI-based radio application 'RAiDiO.FYI,' which recommends news and music tailored to customers' preferences and features an AI response system, into LG xboom. LG Electronics expects this to evolve beyond simple music listening into a realm of communication.
Musician will.i.am, who collaborated with LG Electronics, is looking around the new XBOOM product at the LG XBOOM Brand Day held on the afternoon of the 7th at Ground220 in Yeongdeungpo-gu, Seoul. Photo by LG Electronics
LG Electronics unveiled three new wireless speaker models: LG xboom Stage 301, LG xboom Bounce, and LG xboom Grab. These feature AI that analyzes the music the customer is listening to and automatically adjusts the optimal sound according to the surrounding environment. The 'AI Sound & Lighting' function provides optimal sound fields and customized lighting by analyzing the content being played in real time, while the 'AI Spatial Recognition Sound' addresses sound variations caused by room size, furniture arrangement, and wall materials.
Additionally, the high-power speaker 'LG xboom Stage 301' delivers vivid stage sound with a powerful output of 120W, suitable for both indoor and outdoor spaces. The compact speaker 'LG xboom Bounce' amplifies bass through air vibration and features a track-type woofer that reproduces clear and detailed high tones, providing powerful stereo sound even in open spaces like campsites and beaches. The highly portable cylindrical design 'LG xboom Grab' was also newly introduced.
Lee Jung-seok, Head of Audio Business at LG Electronics, said, "The lifestyle audio brand LG xboom will showcase innovation in audio technology with will.i.am and enrich customers' listening pleasure."
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