Simmons Vegan Mattress N32, New Store Opened at 'The Hyundai Daegu'

Full Lineup of N32 Products on Display

On the 1st, Simmons' high-end vegan mattress brand N32 opened a new store at The Hyundai Daegu branch.

N32 is recognized as an independent ‘multi-brand’ that shows clear differentiation from Simmons in overall brand culture, visuals, and concept development.

Simmons' high-end vegan mattress brand N32 has opened a new store at The Hyundai Daegu branch. Photo by Simmons

The N32 The Hyundai Daegu store, set up as a pop-up, is decorated with various sculptures, carpets, and objects representing nature and veganism. Inside the store, the entire N32 product lineup, including the recently launched pet mattress 'N32 Jjokkomi,' is displayed for customers to freely experience.

N32 uses 'Icelandic Sea Cell' in the fabric and padding of all its products. This material, containing organic seaweed and cellulose dietary fiber from the pristine areas of Iceland, is biodegradable, minimizing environmental impact. Last year, N32 became the first in the domestic bed industry to receive vegan certification for all products from the Vegan Standard Certification Institute.

To celebrate the opening of the new store, N32 has prepared discounts and gift benefits. During the promotion period, customers who purchase products will receive a free ‘premium delivery service’ regardless of the payment amount, and every Wednesday, an ‘evening delivery service’ is operated to allow dual-income couples or single-person household workers to receive their beds after work.

Meanwhile, N32 operates 26 stores nationwide, including the newly opened N32 The Hyundai Daegu, flagship stores such as N32 Studio Nonhyeon, Giheung, Busan Main, and Ulsan branches, Shinsegae Department Store Centum City, South City, Hanam, Times Square, Daegu, and Daejeon branches, Hyundai Department Store Pangyo branch, and Galleria Gwanggyo branch.