Lotte Card Launches Two Types of Group-Integrated PLCC 'Lotte Members Card'

'L.Point' Accumulation Rate Increases with Number of Affiliates Used
Up to 10% On-Site Discount Promotion at Lotte Department Store

Lotte Card announced on the 1st that it has launched two types of integrated private label credit card (PLCC) products under the group affiliates, called 'Lotte Members Card 2 Types.' This is the first time Lotte Card has introduced a card that focuses on providing integrated benefits across the group.

The integrated PLCC consists of the 'Lotte Members Card' and the 'Lotte Members Card Premium.' A key feature is that it offers up to 5% accumulation of the integrated membership points called 'L.Point' based on the number of group affiliates used.

The Lotte Members Card provides a basic accumulation of 0.5% L.Point on spending at all domestic and overseas merchants without any limit.

When using the 'Lotte Members Brand,' which is composed of group affiliates, special points are accumulated according to the number of brands used in the current month. If 1 to 2 brands are used, 1% is accumulated; if 3 to 4 brands are used, 3%; and if 5 or more brands are used, 5% can be accumulated up to 50,000 points per month.

The Lotte Members Card Premium offers a basic accumulation of 0.7% at all domestic and overseas merchants without any limit. Depending on the number of Lotte Members Brand affiliates used, 1 to 2 brands earn 1%, 3 to 4 brands earn 3%, and 5 or more brands earn 5%, with special accumulation up to 100,000 points per month.

Both cards provide basic and special accumulation benefits when the usage amount in the previous month is 500,000 KRW or more.

The annual fee for the Lotte Members Card (domestic and overseas combined) is 30,000 KRW. The annual fee for the Lotte Members Card Premium (domestic and overseas combined) is 150,000 KRW.

Card applications can be made through the Digiroca app, Lotte Card website, customer center, and Lotte Card Centers located inside Lotte Department Store and Lotte Mart stores.

Lotte Card is running a separate promotion that offers additional discounts when paying at group affiliates using the two types of Lotte Members Cards.

Until December 31, on-site discounts of 7% or 10% at Lotte Department Store, 5% at 7-Eleven, and 50% weekday and 30% weekend discounts on Lotte Hotel rooms are provided. Detailed promotion information can be found on the Digiroca app and Lotte Members website.

Meanwhile, Lotte Card has consolidated the affiliate benefits that were scattered across multiple partner cards into a single card. It applies a benefit system that increases as more group affiliates are used. Through this, it plans to provide customers with the unique value and experience of Lotte Group, which has a lifestyle-oriented network including shopping, dining, and leisure.

A Lotte Card official said, "This is an optimized PLCC product for customers who frequently use Lotte Group brands," adding, "We plan to increase participating affiliates and expand exclusive discount promotions for the Lotte Members Card."