Baemin Releases '2025 Dining Out Trends Vol.1'
Iced Americano Orders in January Surge by 80%
With the growth of the delivery market, the trend of enjoying iced beverages and frozen treats regardless of the weather is spreading. According to data from Baedal Minjok, the proportion of iced Americano orders in the total delivery orders in January has increased by 80% over the past five years.
A cafe owner posted a message of support for customers who prefer Eoljuka (iced Americano no matter what), attracting attention. [Photo by Online Community]
On the 31st, Woowa Brothers, the operator of Baedal Minjok, released '2025 Dining Out Trends Vol.1,' which includes this information. '2025 Dining Out Trends' is content that presents trend keywords selected by Baemin and domestic dining experts, containing professional analysis based on data and useful know-how that can be applied to store management.
The keywords selected this time are ▲Seasonless Ice ▲New Wave Gukbap ▲Slow Aging. ‘Seasonless Ice’ means ice that forgets the seasons, referring to the consumer trend of enjoying iced beverages and frozen treats not limited to summer but throughout the year. Along with the increase in iced Americano orders, the iced dessert to watch this year is the ‘Acai Bowl,’ a smoothie made from acai, a palm fruit. Known as one of the superfoods, acai is the main ingredient and can be combined with various nuts, fitting well with the consumer trend of pursuing a healthy meal. A Baemin official said, “Since this year’s summer is expected to be longer and hotter than usual, actively utilizing drinks with ice or iced desserts will also help store operations.”
Baemin also paid attention to the emergence of gukbap restaurants that serve gukbap with exotic ingredients in premium tableware and decorate their interiors stylishly. This ‘New Wave Gukbap’ is analyzed to target the sensibilities of MZ consumers, who are becoming major players in the dining industry.
The slow aging craze shaking South Korea is also an indispensable dining trend. The slow aging trend, which claims to slow aging and maintain health with familiar tastes and foods, is actively used in dining marketing. In fact, the number of stores using slow aging-related keywords as menu names on the Baemin app has nearly tripled over the past four years.
Kwon Yong-gyu, Head of the Business Growth Center at Woowa Brothers, said, “As the environmental changes surrounding the dining industry are accelerating, it is important to quickly grasp trends and apply them to store operations,” adding, “We will continue to regularly discover and deliver useful trend keywords to dining business owners.”
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