[Click eStock] "APR, Overwhelming Growth Overseas"

On the 11th, Hana Securities stated that APR, a cosmetics and beauty device company, is expected to achieve an overwhelming growth of 75% overseas this year, especially 100% in North America, and set a target stock price of 88,000 KRW.

According to Hana Securities, both APR's cosmetics and beauty devices are showing strong growth on Amazon and TikTok Shop. Even in the fiercely competitive North American e-commerce market, the company is rapidly expanding through data-driven strategic marketing. Analyst Eunjeong Park explained, "APR's strength lies particularly in owning beauty devices, and the brand awareness has rapidly increased as content featuring famous celebrities like Hailey Bieber went viral. The company achieved record sales during last Black Friday, and the traffic generated at that time has been steadily maintained even after the shopping season."

In Japan, APR ranked high in both the cosmetics and beauty device categories during the Mega-Wari event on the Qoo10 platform.

In the rapidly growing domestic beauty device market, APR has succeeded in securing a high market share through a strategy of launching cost-effective products.

Hana Securities forecasted that APR's performance this year will reach consolidated sales of 990 billion KRW, a 38% increase from the previous year, and operating profit of 180 billion KRW, a sharp rise of 49%. Overseas sales of cosmetics and devices are expected to grow by 75% to 700 billion KRW, with the proportion of overseas sales rising to 70%. This year, the company is expected to expand its scale by accelerating offline entry mainly in North America and Japan, while also expanding into various countries through B2B.