[Click eStock] "Revu Corporation, Growth Expected with Entry into Short-Form Market"

Hana Securities analyzed on the 5th that Revu Corporation secured new growth engines by acquiring Shorttte.

Han Yu-geon, a researcher at Hana Securities, explained, "The short-form content market, including TikTok, Instagram Reels, and YouTube Shorts, is forming a new business paradigm beyond simple videos."

He added, "The global short-form market size is estimated to be about 40 billion dollars" and "the compound annual growth rate for the next five years is expected to reach 60%."

He stated, "Revu Corporation officially entered the related market last year by acquiring the short-form company Shorttte" and "is expected to expand into various business areas such as influencer commerce." Additionally, "considering Shorttte's content production capabilities and media execution capabilities, it is expected to grow by more than 20% this year as well."

The researcher analyzed, "Revu Corporation holds about 66% market share in the domestic influencer marketing platform market" and "has improved productivity per operator by establishing an automated system throughout the entire marketing process." He emphasized, "It will enter a phase of expanding operating leverage due to increased sales," and "the data accumulated over nine years will act as a key factor in building a high market entry barrier."