Dongmyung University recently held a four-university joint global startup camp in Japan together with Kyungil University, Dongshin University, and Jeju Tourism University.
Dongmyung University recently held a joint global startup camp in Japan with Kyungil University, Dongshin University, and Jeju Tourism University, and they are taking a commemorative photo. Photo by Dongmyung University
Thirty-six students from the four universities engaged in activities from the 5th to the 8th of last month in Fukuoka, discovering startup items related to cosmetics and conducting research on Japanese startup trends to establish marketing strategies.
These students directly explored the Japanese startup ecosystem and investigated the latest trends, identifying various makeup trends and the current status of the cosmetics market to discover global startup items. They designed startup items and marketing strategies by team, conducted market research targeting local consumers, and worked hard to develop practical business models. They also enhanced their global startup capabilities and presented the final results of the marketing strategies established through the Japanese market research at a team performance sharing session.
A student from the Visual Design Department at Dongmyung University said, “While learning conversational skills to conduct surveys for the global marketing project, I was able to better understand Japanese culture. By analyzing the survey statistics, I was able to think of more diverse startup items. I realized the importance of practical experience and gained confidence in establishing marketing strategies.”
Shin Dong-seok, head of the LINC3.0 Project Group at Dongmyung University, said, “The students broadened their understanding of the global market and sought to expand their startup items. Based on the achievements of the LINC3.0 project, I hope that more systematic global startup support will continue through the RISE project.”
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