Persys Group Wins 'Design Management Award of the Year' at Pinup Design Awards

"We Will Enhance Customer Value Through the Synergy of Design and Management"

Persys Group announced on the 24th that it won the 'Design Management Award of the Year' at the '2024 Pinup Design Award,' one of the top three design awards in Korea.

The newly established 'Design Management Award of the Year' is given to companies that lead the industry through innovative management with design as a core value.

On the 22nd, at the 2024 Pinup Design Award ceremony held at Dongdaemun Design Plaza, Jeong Bo-eun, CEO of Illum, is delivering her acceptance speech. Photo by Persys

In addition, Sidiz's 'T90 High-End Home Office Chair' was selected as the top award, 'Best of Best,' and Illoom's premium mattress new product 'Haven' was selected as a Finalist.

Furthermore, six products including Illoom's 'Upmotion,' two products including Persys's 'Kamer,' two products including Desker's 'Steel Shelf Cabinet,' and Sidiz's 'GX e-Sports Chair' were selected in the BEST 100, proving Persys Group's design innovation capabilities.

Jeong Bo-eun, CEO of Illoom, said, "This is the result of the group's full-scale investment in research and development (R&D) and the active adoption of design thinking methodology that carefully analyzes customer needs and proposes optimal solutions." She added, "We will continue to do our best to maximize the synergy between design and management to provide even greater value to our customers."