Demand for “Fortune-warding Pollock” Rises
as a Popular New Year’s Gift Item
Unterior Trend Drives Interest in Traditional Feng Shui Decor
Today’s House announced on January 23 that, based on its own big data analysis, demand for “Fortune-warding Pollock” products has been on the rise as part of the New Year’s “Unterior” (a combination of luck and interior) trend.
An analysis of Fortune-warding Pollock sales in the fourth quarter of last year revealed that related transaction volumes have been steadily increasing. In fact, the transaction volume for these products in December 2024 alone rose by approximately 40% compared to October of the same year, and the number of buyers grew by about 30% over the two-month period. Additionally, the number of related searches exceeded 14,000 in the most recent month, from December 22, 2024 to January 21, 2025.
Fortune-warding Pollock refers to dried pollock hung with silk thread, a feng shui item used during significant transitions such as housewarmings or business openings to ward off bad luck and attract good fortune. Its popularity is attributed to the fact that it can be kept for a long time and carries meaningful intentions. Today’s House also noted that recently, Fortune-warding Pollock products featuring a doorbell-allowing people to sense movement when attached to a swinging door-have received positive responses from customers.
A representative from Today’s House stated, “Fortune-warding Pollock, once considered a traditional interior item, is now recognized as a leading ‘Unterior’ product and has become one of the most sought-after categories. We will continue to curate a variety of products so customers can discover and purchase unique interior items for special occasions at Today’s House.”
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