[Click eStock] "APR Plans to Focus on Exports in 2025"

On the 23rd, Kiwoom Securities forecasted that APR would continue to focus on expanding overseas channels this year, driving its performance.

In a report on the same day, Sojeong Cho, a researcher at Kiwoom Securities, stated, "APR's sales and operating profit for the fourth quarter of last year are expected to reach 220 billion KRW and 38 billion KRW, respectively, representing increases of 45% and 11% compared to the same period last year." She added, "Thanks to events like Amazon Prime Day and Black Friday, sales growth was strong, but promotional and marketing expenses likely increased."

Sales in the device business are expected to have grown by 58% year-on-year to 110.6 billion KRW. It is particularly analyzed that the US Amazon channel led this growth. Among the product lines, the steady seller Booster Pro is expected to have recorded strong sales.

Sales in the beauty division, including cosmetics, are projected to have increased by 68% year-on-year to 96.3 billion KRW. The brands Mediheal and Aprilskin are expected to have driven this growth, with the US TikTok Shop channel showing remarkable expansion.

Researcher Cho said, "This year, APR is expected to record sales of 824.2 billion KRW and operating profit of 134.7 billion KRW, representing increases of 18% and 11% compared to the previous year." He added, "APR has already established itself as a domestic leader, and with intensifying market competition, it will continue to focus on expanding overseas channels this year for future growth."

He also noted, "The soft power and reference effect that the US holds in the consumer market cannot be ignored, so the importance of the US market remains significant this year." He predicted, "APR is expected to further increase the proportion of major US channels such as Amazon and TikTok Shop, focusing on enhancing brand awareness and proactively securing market share."