1 in 2 Pint Investors Are 'Aged 40 and Over'

Analysis of Fint Service User Age Groups
Increased Influx of Middle-Aged and Older Investors with Ample Funds and Investment Experience
Enhanced Awareness through Expansion of Easy and Convenient Investment Services

December & Company announced on the 20th that the influx of investors aged 40 and above has significantly increased, based on an analysis of Fint users. They analyzed that not only the digitally savvy 20s and 30s generations but also the middle-aged and older generations with solid financial resources are actively using artificial intelligence (AI) investment services.

As of last month, the age distribution of customers investing through Fint showed that those in their 40s accounted for the largest proportion at 29.5%. This was followed by ▲30s (27.3%) ▲50s (23.1%) ▲20s (13.6%) ▲60s and above (6.5%).

Considering that 6 out of 10 people (59.1%) are aged 40 or older, the demand for robo-advisor (RA) services among the middle-aged and older generations stood out. The service usage rate of the 50s and 60s age groups, which was 8% overall, has increased about fourfold in approximately three years. It was confirmed that the influx of middle-aged and older investors who consider both stability and profitability has been active. The expansion of easy and convenient non-face-to-face investment services has increased awareness and user convenience, contributing to lowering the entry barriers to AI investment.

In Fint’s total assets under management (AUM), customers in their 40s also accounted for the highest proportion at 31.1%, followed by ▲30s (27.2%) ▲50s (25%) ▲20s (10%) ▲60s and above (6.7%). Customers aged between 30 and 50, who are economically active, accounted for 83.3% of the total managed assets. The proportion of those aged 40 and above was 62.8% of the total.

The service has passed the ‘early adopter’ phase at launch, when customers in their 20s and 30s were the majority. With the increasing influx of the relatively conservative middle-aged and older generations in financial investment, it is interpreted that the service has entered full-scale popularization. With the upcoming implementation of the retirement pension RA discretionary investment service, the demand to manage retirement preparation assets rationally is expected to further increase the usage rate of robo discretionary investment services among the middle-aged and older generations.

Fint is the first non-face-to-face AI discretionary investment service introduced in Korea in 2019. It has led the popularization of AI simple investment by offering various products such as ETFs, pension savings, stocks, and bonds. The self-developed AI investment strategy engine ‘ISAAC’ automatically constructs a portfolio by understanding an individual’s investment preferences.