SPC Paris Baguette Partners with Tottenham Hotspur to Launch Collaborative Products

Enhancing Global Awareness Including the UK, Expecting Strengthened Customer Communication
Plans for Home Stadium Coffee Sales and Related Products/Goods Launch

SPC Group's Paris Baguette announced on the 8th that it has signed an official partnership with the English Premier League football club Tottenham Hotspur and will expand its global sports marketing.

Tottenham Hotspur, based in London, was founded in 1882 and is a prestigious football club with a strong fan base in the UK and worldwide. It is well known to us as the team of Son Heung-min, who serves as the team captain.

Huh Jin-su, President of Paris Baguette (left), and Abby Marshall-Cox, Head of Partnerships at Tottenham Hotspur, are signing an official partnership agreement and taking a commemorative photo at Tottenham Hotspur Stadium in London, UK.
[Photo by SPC Paris Baguette]

Through the partnership with Tottenham Hotspur, Paris Baguette expects to enhance brand awareness in global markets including the UK and strengthen communication with customers both domestically and internationally. Paris Baguette operates over 600 stores across 14 countries spanning Europe, the Americas, and Asia. Recently, it opened its first franchise store in Europe in the Canary Wharf area, the heart of London, UK.

Starting this month, Paris Baguette will have the intellectual property (IP) rights to use Tottenham Hotspur’s club, players, and stadium, and will carry out various activities domestically and abroad based on this. Paris Baguette plans to sell its coffee at Tottenham Hotspur’s home stadium and produce media advertising content featuring key players, which will be released on social media platforms and in stores both in Korea and overseas. It will also launch various products and goods inspired by the Tottenham team and players, such as bread, cakes, and desserts, and hold customer events including giveaways of match tickets.

Huh Jin-soo, president of Paris Baguette, said, “The partnership with the world-renowned football club Tottenham Hotspur is expected to be an opportunity to showcase Paris Baguette’s excellent taste and quality to customers not only in Korea and the UK but around the world,” adding, “Through the meeting of sports and bakery, we will deliver new value and enjoyment to customers and fans worldwide.”

This content was produced with the assistance of AI translation services.