[Special Stock] Eastsoft Shows Presence in Global AI Human Market, CES Expectations Rising

Eastsoft, a company specializing in artificial intelligence (AI) services, is showing strong performance. The news of signing a contract to provide AI human service 'PERSO.ai' to Microsoft (MS) appears to be influencing its stock price.

Expectations for Eastsoft's corporate value are rising through the sharp increase in corporate values of overseas AI human service companies. Heygen's corporate value jumped from $75 million in November last year to $500 million in June this year, and Synthesia's rose from $1 billion in June last year to $2.1 billion in November this year.

As of 9:44 AM on the 23rd, Eastsoft is trading at 26,950 KRW, up 17.17% from the previous trading day.

Eastsoft explained that this is the first global corporate supply contract for PERSO.ai. The main point is to strengthen MS's corporate communication environment using Eastsoft's PERSO.ai.

Specifically, based on Eastsoft's PERSO.ai, MS will be supported with ▲AI human creation ▲digital newsletters ▲video keynotes ▲tech demos ▲content production related to presentations and training, as well as video translation services.

Byun Gye-pung, Executive Director of Eastsoft's AI Business Division, said, "We have clearly confirmed the specific usability of PERSO.ai in global companies through the contract signed with MS," adding, "We plan to focus on business expansion so that more companies worldwide adopt PERSO.ai."

Jongmin Baek, a researcher at Yuanta Securities, explained, "Leading global startups in the AI human market are recording rapid revenue growth and high corporate values," citing the U.S. Heygen and the U.K.'s Synthesia as representative examples. He added, "Heygen recorded $18 million in sales in 2023 after launching its product in July 2022," and "In June, it was recognized with a corporate value of $500 million." Furthermore, he emphasized, "Synthesia is estimated to generate about $70 million in sales in 2024," and "In November this year, it succeeded in raising $150 million with a corporate value of $2.1 billion."

Researcher Baek introduced, "Eastsoft's PERSO.ai can be applied to various business fields such as senior care, content, entertainment, and education through AI human services," adding, "Its main services include ‘AI Studio,’ which creates video content using AI humans, and ‘AI Live Chat,’ which supports real-time conversation and translation linked with LLM."

Eastsoft plans to install a booth related to PERSO.ai at CES2025 for extensive marketing. After completing tests for commercialization with various domestic and international partners, related sales are expected to begin next year. Researcher Baek predicted, "CES2025 will be the optimal venue to reveal partnership achievements," and "CES2025 will not be a one-time event but a mid- to long-term growth momentum."