[This Week's Book] Getting Things Done

The author is Jo Unho, former CEO of HiteJinro Beverage and Woongjin Foods, the mastermind behind eight mega-hit products including 'Achim Haetsal', 'Chorok Maesil', 'Haneul Bori', 'Jayeon Eun', and 'Black Bori'.

Former CEO Jo is regarded as a figure who made a significant mark in the history of Korean beverages. He created hit products such as 'Achim Haetsal' at Woongjin Foods, and after being recruited by HiteJinro Beverage, he launched 'Black Bori', which changed the landscape of the domestic barley tea market.

Former CEO Jo has incorporated all the know-how he has acquired over more than 30 years in the beverage market. The book contains his management philosophy, practical marketing cases, and the history of his challenge to realize 'the globalization of our beverages'.

Former CEO Jo created a new domain for Korean beverages made from domestic ingredients such as 'grain beverages' in a market previously dominated by preference products like orange, coffee, and cola. The moments of intense thought and execution as a bestselling product planner, marketer, and manager are embedded in 'Getting Things Done'. You can encounter the passion and know-how of 'the Beverage King' Jo, who achieved tremendous results under harsh conditions. The book also includes the innovative management philosophy of Jo, who served as CEO for 25 years at institutions including SC First Bank, Woongjin Foods, Ceragem Group as Vice Chairman, Eolsso Co., Ltd. as CEO, and HiteJinro Beverage as CEO.

Former CEO Jo is recognized for carefully observing consumer desires and sharply grasping future markets, achieving innovation that improves consumers' quality of life beyond mere market share. He conveys the message that "wherever you work and whatever you do, it is important to maintain your authenticity and proactively lead a purposeful life."

Getting Things Done | Written by Jo Unho | Forche | 220 pages | 18,000 KRW