152 Local Supermarkets Participate in 'Donghaeng Festival' with Support from the Ministry of SMEs and Startups

Donghaeng Festival Sales Increase by 11.1% in May and 10.8% in September

The Korea Supermarket Cooperative Federation announced on the 16th that 152 member companies of the supermarket cooperatives will participate in the 'December Donghaeng Festival' supported by the Ministry of SMEs and Startups.

The Korea Donghaeng Festival is an event designed to alleviate the burden on consumers and help increase sales for small and medium-sized enterprises and small business owners. The Supermarket Federation encouraged participation, and 152 companies from six member cooperatives are scheduled to participate from the 21st to the 25th.

Goyang City Supermarket Cooperative member Shinseong Super is participating in the September Donghaeng Festival. Provided by the Korea Supermarket Cooperative Federation

Participating cooperatives offered discounts of 20-30% on products with high consumer purchase rates, such as laundry detergents, coffee and other preferred foods, beverages, processed foods, and flour, thereby lowering consumer prices.

Sales of cooperatives participating in the Donghaeng Festival increased by 11.1% compared to the previous three months during the May Donghaeng Festival, and by 10.8% during the September Donghaeng Festival, based on average sales at the Small and Medium Distribution Joint Wholesale Logistics Center.

Song Yoo-kyung, chairman of the Korea Supermarket Cooperative Federation, said, “The consumption stimulation effect, which is the purpose of this event hosted by the Ministry of SMEs and Startups during the economic downturn, is clear,” and added, “It is necessary to increase the budget for next year’s ‘Donghaeng Festival.’”