[Featured Stock] Vivian Faces Import Stockpiling Amid Quality Controversy of Chinese Sanitary Pads... Increased Attention on Swim Sanitary Pads

Vivian is showing strength. This is interpreted as being influenced by news that a quality issue with sanitary pads produced in China has emerged, leading to a phenomenon of hoarding imported products within China.

As of 1:54 PM on the 29th, Vivian is trading at 807 won, up 5.08% compared to the previous day.

According to major local foreign media on the day, consumer dissatisfaction is growing as quality issues with sanitary pads produced in China have surfaced. Reports indicate that most products fail to meet standards or are unsanitary, resulting in a hoarding phenomenon of imported products.

Also, as controversies over quality, such as false sizing, grew among major Chinese sanitary pad manufacturers, they eventually apologized to women. The controversy, which began with the length of sanitary pads, has spread to widespread quality problems. Chinese women are sharing methods for making reusable sanitary pads or are even trying to purchase sanitary pads made for medical use that are sold in pharmacies.

Meanwhile, underwear apparel company Vivian has been selling the sanitary pad "Vivian:Shwim (休)" since its launch in 2020. As this product was released by an underwear company, it is a disposable sanitary pad with an ergonomic design suitable for underwear.