Samjin Fish Cake Installs 'Smart Showcase' at Lotte Department Store Jamsil Branch Renovated Store

Samjin Fish Cake, a leading fish cake brand in South Korea (CEO Park Yong-jun), has renewed and reopened its ‘Samjin Fish Cake Jamsil Branch’ and introduced a ‘Smart Showcase’ within the store.

The 'Smart Showcase' installed at Samjin Fish Cake Jamsil Branch. Provided by Samjin Fish Cake

Recently, the fixed consumption patterns have disappeared, and ‘liquid consumption,’ which flexibly changes according to consumers’ needs and situations, is spreading. The number of consumers who value satisfaction through experiences rather than ownership is increasing.

Accordingly, Samjin Fish Cake focused on ‘differentiating the product offering method’ targeting consumers who prioritize ‘experience’ and ‘practical value’ over ‘ownership.’ Starting with the newly opened Suwon branch in January, the Jamsil branch, opened today, has introduced the ‘Smart Showcase’ in-store to provide customers with the best taste experience of warm fish cakes.

The Samjin Fish Cake ‘Smart Showcase’ enhances the function of maintaining product quality and texture when displaying fish cakes by installing ‘halogen lighting (warmer),’ allowing the fish cakes to be kept warm at a constant temperature. Additionally, in showcases equipped with a ‘steaming’ function, high-temperature sterilized steam is intermittently sprayed from the bottom of the case to prevent moisture inside the fish cakes from evaporating, maintaining a soft and moist texture for a long time.

Moreover, with this renewal, the in-store ‘Hot Deli’ area has been transformed from an open type to an automatic door system with open/close functionality, blocking heat from escaping outside and allowing customers to enjoy ‘Hot Deli’ products warmer.

At ‘Samjin Fish Cake Jamsil Branch,’ customers can enjoy various hot deli products such as the signature menu ‘Fish Cake Croquette,’ known for its crispy texture and diverse flavors, and the ‘Amazing Hot Bar,’ which features various toppings on fish cake bars offering attractive flavors and textures. There are also three types of ‘Big Hot Bar,’ thickly made with squid, Cheongyang chili peppers, and vegetables, providing a rich taste that fills the mouth.

To commemorate the renewal opening of the store, Samjin Fish Cake will hold a 3+1 event on regular fish cakes and the popular fish cake hot bar ‘Amazing Hot Bar’ simultaneously for about three weeks until the 30th. This event will be conducted with a limited quantity per day.

Lee Yoo-hwan, head of the Samjin Fish Cake store business division, said, “The renewed Jamsil branch focuses on providing customers with the best taste experience of premium fish cakes through smart facilities,” adding, “We will continue to renew directly managed stores so that customers can stay longer in a more comfortable environment.”

The ‘Lotte Department Store Jamsil Branch,’ where Samjin Fish Cake Jamsil Branch is located, is a flagship store of Lotte Department Store. It is surrounded by large apartment complexes where many high-income residents live, and it is near Seokchon Lake and Jamsil Station, making it highly accessible with a large floating population. Recently, the largest-ever reconstruction complex in Dunchon-dong, Gangdong-gu, Seoul, near the Jamsil branch, is scheduled to accommodate 12,000 new households. Since June, Lotte Department Store Jamsil Branch has been strengthening its premium department store image by extensively renewing the store and increasing various offline experiential pop-ups.

Samjin Fish Cake was selected as the No. 1 brand in the seafood processed food category for four consecutive years in the 26th Korea Brand Power Index (K-BPI). It also received the ‘Minister of SMEs and Startups Award’ at the ‘2024 Korea 100-Year Enterprise’ hosted by the Ministry of SMEs and Startups, recognizing its long tradition and history.