DearU is showing strong performance. A securities firm analysis report suggests that Korean artists will need to utilize the Chinese Tencent Music Entertainment Group (TME) network by entering the ‘DearU Bubble’ platform to conduct business in mainland China.
As of 9:50 AM on the 5th, DearU is trading at 37,400 KRW, up 8.41% from the previous day.
Leading Investment & Securities has raised the target price for DearU from 40,000 KRW to 56,000 KRW, forecasting a sharp increase in profits starting next year.
Researcher Yuseongman from Leading Investment & Securities explained, "DearU plans to launch the DearU Bubble service in mainland China between the end of Q1 and early Q2 next year in collaboration with TME," adding, "TME will handle local marketing and IP acquisition." He also predicted that the number of paid subscribers on TME’s existing music platform will continue to rise.
He analyzed, "IPs not yet subscribed to Bubble are expected to join DearU Bubble to enter the mainland China market," and "subscriptions from major local C-POP artists and actors to the ‘TME-DearU’ platform will also increase." He further stated, "It will establish itself as a representative ‘K-Culture & C-Culture IP platform’ in mainland China," and predicted, "Accessibility will improve as the Bubble service becomes available on Tencent’s ‘My App’."
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