Operation of Experience Zones Including Experience Zone and Goods Exhibition Zone
Netmarble announced on the 25th that it will exhibit 'Solo Leveling: Arise' at the '2024 France K-Expo' held at the 'Brongniart Palace' in Paris, France, from the 26th to the 30th.
Now in its third year, the '2024 France K-Expo,' held for the first time in the European region, is a comprehensive Hallyu event hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency. Through collaboration among related government departments, it aims to promote the overseas joint export of promising products and services in related industries such as ▲agricultural and food products ▲marine food products ▲consumer goods along with K-content.
Netmarble will operate a Solo Leveling special pavilion at the expo. The special pavilion consists of an experience zone where visitors can play the game directly, a 'Take-away Poster Zone' where they can take home game posters as souvenirs, and a 'Goods Exhibition Zone' displaying game-related merchandise.
A Netmarble official stated, "Solo Leveling is gaining attention as a representative IP expansion case of K-content," adding, "We will continue to strive to promote the excellence of K-content through Solo Leveling."
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