[This Week's Books] 'Z Generation Trend 2025' and More

Gen Z Trends 2025

This analyzes and predicts the trends of Generation Z in 2025. Generation Z is expected to live in an era of anxiety where it is difficult to dream of a better future due to prolonged recession, low growth, abnormal climate, and a demographic cliff. On the other hand, they are also a generation that has seen and experienced various alternatives to life in a rapidly changing and fragmented society. This examines the core of Generation Z's anxiety, which differs from the Millennial generation, and how Generation Z tries to overcome it. (Written by University Tomorrow 20s Research Institute / Wisdom House)

Silhak, the Long-standing Modernity Within Us

Silhak is commonly recognized as the scholarship of Silhak scholars in the late Joseon Dynasty who advocated practical and substantial reforms. This book argues that Silhak is not the scholarship of a specific period or specific scholars. It emphasizes that Silhak first appeared at the end of the Goryeo Dynasty and that even before the late Joseon period, many people for a long time called truthful, substantial, and practical scholarship Silhak. It explores the true meaning and history of Silhak as "scholarship for truth, substance, and practicality." (Written by Lee Kyung-gu / Pureun History)

2025 Trend Monitor

This analyzes how Korean consumers will change in 2025. The key keyword for change in 2025 is presented as "micro-divided society, further fragmented work, time, consumption, and relationships." It is expected that consumers will reduce investments or activities that involve significant economic or psychological costs. Consumers will focus on segmented fruits, ultra-mini insurance costing a few thousand won, and will try to save by extremely fragmenting their consumption life. This will be the same in human relationships, where loneliness will be accepted more familiarly. (Written by Choi In-su et al. / Secret House)