Participation of Rene Futer, Est?e Lauder, Biotherm, Sulwhasoo, etc.
Wow members earn up to 11% cash back and discount coupons
Coupang announced on the 7th that it will hold a launch event for its luxury beauty vertical service 'R.LUX (Alux)' until the 13th.
Alux is a compound word of Rocket Delivery (Rocket) and Luxury, meaning it offers a new shopping experience by adding rocket service to luxury beauty brands.
During this event, customers can enjoy various benefits on products from Alux's participating brands such as Rene Furterer, Est?e Lauder, Biotherm, Sulwhasoo, and The History of Whoo.
To celebrate the launch of Alux, brands including recently joined Rene Furterer, MAC, Hera, and Shiseido are offering gifts. All customers who purchase Rene Furterer products will receive a 15,000 KRW worth Forticia shampoo (50ml) and conditioner (40ml). Customers who purchase MAC products over 80,000 KRW will receive a 'Mini Maximal Silky Matte Lipstick,' and those who spend over 50,000 KRW at Shiseido will get three popular product samples (softener, cleansing foam, sunscreen). Purchasing Hera Black Cushion Foundation will come with a free airy powder (3.5g).
Various special sets from popular brands are also available. These include ▲ Biotherm Aqua Power All-in-One Special Pack ▲ SK-II Pitera Essence and Advanced Cream Set ▲ Shiseido Vital Perfection Basic Set with shopping bag. Notably, the Biotherm special pack, consisting of Aqua Power All-in-One full size (200ml) and gel lotion (4ml, 2 pieces), is a Son Heung-min special edition exclusively available on Coupang. Customers can also find Sulwhasoo Jaumsaeng Capsule Serum Set and Su:m37 Secret Essence Mist Set.
Wow members will receive 10% of their purchase amount in Coupang Cash on all Alux products, with a daily maximum accumulation limit of 150,000 KRW. Using the gift service allows an additional 1% accumulation (up to 50,000 KRW), enabling up to 11% Coupang Cash accumulation.
Every day at 7 a.m., Wow members have exclusive access to popular products with special benefits. Limited quantities of The History of Whoo Gongjinhyang Set, Hera Tone-Up Sunscreen, and Bobbi Brown Lip Tint are prepared. Brand-specific discount coupons are also provided. Brands like Est?e Lauder, Primera, and belif offer coupons up to 10,000 KRW depending on the purchase amount. Aveda and Lab Series offer coupons up to 5,000 KRW, while Est?e Lauder and Clinique provide coupons up to 3,000 KRW.
Lee Byung-hee, head of Coupang's retail division, said, "We will continue to increase various benefits that can only be experienced at Alux," adding, "We will strive to provide customers with a differentiated shopping experience."
Meanwhile, all Alux products are 100% genuine, directly purchased by Coupang from each brand. Customers can verify the 'authentic' label on the product description page.
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