Bodyfriend, 5 Consecutive Years as No.1 in KCSI Healthcare Sector

Positive Impact of R&D Investment and New Product Launches
High Praise for Lounge 'Dr.Presso' Operation

Bodyfriend announced on the 2nd that it has ranked first place for five consecutive years in the healthcare (massage appliances) category in the 'Korea Customer Satisfaction Index (KCSI)' survey.

Healthcare robot 'Pharaoh Neo' by Bodyfriend
Photo by Bodyfriend

KCSI is a representative customer satisfaction survey conducted by the Korea Management Association Consulting (KMAC). Since 1992, it has annually evaluated consumer satisfaction with products and services across approximately 120 industries.

Bodyfriend explained that its active investment in research and development (R&D), the launch of new massage chair products with diverse lineups, and the diversification of lounges contributed positively to this survey. Additionally, the operation of the robot caf?-style lounge ‘Dr.Presso,’ where a barista robot moves its arms to prepare drinks directly, is known to have significantly enhanced customer satisfaction and received high praise.

Bodyfriend prioritizes ‘customer experience’ as the top service priority. It holds events such as ‘Private Preview Parties’ for customers to celebrate new product launches and ‘Homecoming Events’ to explain additional functions of massage chairs to customers who have difficulty using them. The company plans to continue expanding special invitation events for customers in the future.

A Bodyfriend representative stated, “As much as our customers have supported us, we will continue to lead the healthcare appliance industry by promoting robotics technology in massage chairs under the mission of ‘extending healthy lifespan by 10 years.’”