'MZ Generation Targeted'... Electroland Renovates Power Center Jukjeon Branch and Susong Branch

Focused Sale on Beauty and Health Appliances
Tagun Shop 'Semoki' Also Introduced

Electroland announced on the 2nd that it has renovated its Daegu Dalseo-gu Power Center Jukjeon branch and Jeonbuk Gunsan Power Center Susong branch.

Both stores have expanded products that attract the MZ generation (Millennials + Generation Z). At the Jukjeon branch, CJ Olive Young, which is popular among young people recently, opened as a shop-in-shop (store within a store), and the Susong branch has established a 'Beauty Specialty Zone' selling gua sha massagers, home-use hair removal devices, oral irrigators, and more.

The keyboard typing experience shop 'SemoKey' opened by E-Land at Power Center Jukjeon Branch and Susong Branch.
[Photo by E-Land]

The Jukjeon and Susong branches will also feature 'SemoKey' for keyboard enthusiasts. Customers can try out keyboards from various brands such as Darkflash, Razer, and Logitech to experience the typing feel and sound firsthand.

To celebrate the store renovations, customers who purchase event models like refrigerators and washing machines as a package at the Jukjeon branch will receive up to 2 million KRW cashback and a gift of either a food waste disposer or a smart monitor. At the Susong branch, a special promotion will be held until the 6th, selling small home appliances such as air fryers, blenders, and electric grills for 100 KRW on a first-come, first-served basis.

An Electroland representative said, "We created a space where young consumers can enter the store without burden and experience trending products."