Greenplus Signs 25.3 Billion KRW Smart Farm Contract with Australia’s Puregreen... "First Entry into Australia"

Greenplus, a smart farm construction specialist company, announced on the 23rd that its Australian subsidiary GREENPLUS AUS (a 100% owned subsidiary) has signed a contract worth 25.3 billion KRW to build a strawberry smart farm with PureGreen Farms (RedKokonuts Pty Ltd) in Australia. This contract is the largest single smart farm supply contract since the founding of Greenplus.

PureGreen is a smart farm operated by RedKokonuts Pty Ltd, an Australian greenhouse specialist company established in 2017. Along with the smart farm construction contract with Greenplus, PureGreen has signed an exclusive 10-year strawberry supply contract with Australia's largest agricultural distribution company, Company P. Through this contract, Company P will exclusively supply and support the export of strawberry varieties cultivated by PureGreen to the Australian market, and the company stated that equity investment in PureGreen is also under discussion.

Through this contract, Greenplus will build a strawberry smart farm facility on approximately 50,000㎡ of land in the Toowoomba area in southeastern Queensland, Australia, and will be responsible for overall operations. In the future, PureGreen plans to build an additional 5 hectares (15,125 pyeong) of smart farm exclusively with Greenplus, operating a total of 10 hectares (30,250 pyeong) of strawberry smart farms.

Through this project, Greenplus plans to supply advanced systems including its proprietary patented systems such as ▲Up-Down Cultivation System ▲Nutrient Solution Recycling System ▲Automatic Harvest Cart. The Up-Down System can cultivate more than twice the crops on the same area compared to the existing high-bed cultivation method, maximizing work efficiency. Greenplus has already secured references of hundreds of thousands of pyeong domestically and in Japan. Additionally, the nutrient solution recycling system aims to solve environmental issues and reduce fertilizer costs, and the automatic harvest cart enables labor cost reduction and efficient agricultural activities.

The Australian government is implementing smart farm promotion policies to address climate change and the deterioration of domestic agricultural productivity. Currently, most Australian agriculture is cultivated in open fields, with greenhouses and smart farms accounting for less than 10%. While the general greenhouse cultivation area is about 4,180 hectares, the smart farm cultivation area is only 293 hectares.

Park Young-hwan, CEO of Greenplus, stated, “Greenplus plans to take the lead in the Australian smart farm market starting with this project,” and added, “We are currently in smart farm contract negotiations with several private companies besides PureGreen.”

CEO Park Young-hwan emphasized, “This contract has given us an advantage in competition with the Netherlands, the world leader in the smart farm field, and has recognized Greenplus’s technological capabilities,” and added, “Entering the Australian market has become an opportunity to showcase the excellence of ‘K-Smart Farm.’”