Samlip's Content Platform 'Kkatong' Debuts with 'Bread Bread's Daily Life' as First Feature

Pioneering the Content Bread Market

SPC Samlip has unveiled eight new products in collaboration with the popular YouTube animation 'Bbangbbang-i's Daily Life.'

This new product line was launched as the first project of Samlip's new content platform, 'Kkatong.' Kkatong is a content platform newly introduced by Samlip that collaborates with content IPs (intellectual property) such as webtoons and animations to release products.

Samlip introduced the new products through a collaboration with the popular YouTube animation 'Bbangbbang-i's Daily Life,' which has 2.3 million subscribers. 'Bbangbbang-i's Daily Life' is an animation content that humorously portrays everyday episodes relatable to Generation Z through its characters, gaining popularity.

The new products were first revealed at the 'Bbangbbang-i and Okji's General Store' popup store for Bbangbbang-i's Daily Life. Especially, depending on the products purchased at the popup event, limited daily giveaways such as sticker books and special packages collaborated with Bbangbbang-i's Daily Life are provided. Detailed information can be found at the popup event. The products include 115 types of Bbangbbang-i's Daily Life artwork stickers to add fun. They will be available sequentially at convenience stores starting from the 22nd.

Samlip will hold various events through the Happy Point app until the 18th of next month. Detailed information can be checked on the Happy Point app.

A Samlip brand representative said, "Following our leadership in the 'character bread' market with products like Pokemon Bread, we will strengthen collaborations with popular content IPs to pioneer the content bread market anew. We will also reflect customer feedback to discover content IPs and carry out various win-win activities such as supporting emerging artists using sales revenue."