Samsung Electronics Ranks No.1 in Global TV Market Share for First Half of the Year

28.8% Market Share by Revenue
Strong Sales of Premium Products
52.8% Market Share for Over $2,500

Samsung Electronics led the global TV market in the first half of the year by leveraging its artificial intelligence (AI) TVs released this year.

According to global market research firm Omdia on the 19th, Samsung Electronics recorded a 28.8% market share by value in the global TV market in the first half of this year, ranking first worldwide.

The sales strategy for premium products, including this year's AI TVs, TVs priced above $2,500, large-sized TVs, Neo QLED, and organic light-emitting diode (OLED) TVs, was considered effective.

Samsung Electronics Neo QLED 8K image. [Photo by Samsung Electronics]

In terms of volume share, Samsung Electronics also achieved 18.3%, securing the top position.

In the premium market priced above $2,500, Samsung recorded a 52.8% market share, and in the highly competitive market above $1,500, it also achieved a 52.8% share thanks to strong QLED TV sales.

In the large-sized market of 75 inches and above, Samsung Electronics held a 29.6% market share. With strong sales of 98-inch models, it maintained first place with a 33.5% share in the ultra-large market of 80 inches and above.