Shinsegae Department Store Sponsors Performance of Hanbit Arts Ensemble for the Visually Impaired

Sponsorship Since 2012... Impact on Disability Awareness Improvement

Shinsegae Department Store announced on the 24th that it will sponsor a children's music performance by Hanbit Arts Troupe, a specialized ensemble of visually impaired musicians.

Previously, Shinsegae Department Store signed a sponsorship agreement with Hanbit Arts Troupe in 2012 and has since provided education and space for visually impaired performers, offering opportunities to perform on various stages such as Sejong Center for the Performing Arts and Daegu Opera House.

Performance scene before the 20th anniversary concert "From Darkness to Light" by Hanbit Art Troupe.
[Photo by Shinsegae Department Store]

This year, with sponsorship from Shinsegae Department Store, Hanbit Arts Troupe will produce the fairy tale performance "A Slightly Special Pinocchio." It is a children's play depicting the story of a visually impaired Pinocchio doll learning to love himself as he is. The performance schedule has not yet been decided.

Shinsegae Department Store stated that this sponsorship aims to contribute to raising awareness about disabilities. Through its sponsorship efforts, Shinsegae Department Store received certification as an excellent cultural and arts sponsor from the Ministry of Culture, Sports and Tourism in 2015, and last year, it became the first in the industry to receive the Minister of Culture, Sports and Tourism Award.

Lee Won-ho, Executive Director in charge of CSR (Corporate Social Responsibility) at Shinsegae Department Store, said, "We will continue to showcase our vision of 'A New World Opened with Shinsegae' through cultural and artistic sponsorships."