'Double Impact Matjip Campaign' Launched
Supporting Various Online and Offline Promotions
HiteJinro announced on the 15th that it will collaborate with Korea's leading restaurant guide Blue Ribbon Survey to launch the 'Double Impact Restaurant Campaign.' This is the first time Blue Ribbon Survey has partnered with a beer brand, Kelly.
The Double Impact Restaurant Campaign was planned to discover restaurants nationwide that best match Kelly and introduce them to consumers. HiteJinro employees recommended restaurants, and Blue Ribbon Survey selected 1,000 restaurants nationwide based on objective data collection and three selection criteria: ▲places where you can enjoy dishes that pair well with Kelly, which has a smooth first taste and a strong finish ▲places with excellent food quality and positive service reviews ▲places with a comfortable atmosphere that provides an enjoyable experience.
HiteJinro will provide Kelly & Blue Ribbon certification stickers and plaques to the restaurants selected as Double Impact Restaurants and support their promotion. Among the 1,000 restaurants, some will be selected by lottery to create online content separately, which will be promoted on Kelly’s official Instagram and other social media platforms (SNS). Additionally, 10,000 copies of the Kelly & Blue Ribbon restaurant guidebook and commemorative gift sets produced for the collaboration will be utilized at business sites. The 1,000 Double Impact Restaurants can be checked on the official Blue Ribbon Survey website.
Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "This collaboration was prepared to provide an opportunity to directly experience the foods that best match Kelly in everyday life," adding, "Through the collaboration between Korea’s first and leading restaurant guide Blue Ribbon Survey and HiteJinro, which is celebrating its 100th anniversary, we will carry out various activities to help consumers enjoy their drinking occasions."
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